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The new programme for government also sought to launch Tna G as the 3rd channel. Higgins remained as Minister for Arts, Culture and the Gaeltacht under Taoiseach John Bruton. The total cost in establishing the transmission and links networks, and the construction of the station's headquarters in the Connemara Gaeltacht, was IR£16.1 million.
Annual running costs increased from IR£10.2 million in 1996 to IR£16 million in 2001, and €30 million in 2006.
Ray Burke had limited the advertising minutes on RTÉ a few years previously.
Hence, there would be no cost to the Exchequer, and funding would also come from the National Lottery and the television Licence.
Fianna Fáil entered into coalition with The Labour Party in 1993 and as part of their programme for government they included the setting up of Tna G. Higgins as Minister for Arts, Culture and the Gaeltacht and the responsibility for broadcasting moved to his department.
This government left office in 1994 and was replaced by the Rainbow Coalition.
Fianna Fáil stated that they would set up an Irish language television service in the Galway Gaeltacht that would service the whole country.
Programmes included Echo Island for children, and current affairs programme Cúrsaí.
Before the birth of TG4, RTÉ had suggested the use of RTÉ Two's prime-time schedule for Irish-language programming.
In fewer than six months from the launch of Teilifís na Gaeilge, almost 65% of Ireland's television sets were able to receive the channel and the nightly audience had risen to 250,000 viewers.
Three months later, in May 1997, independent research revealed that the station was able to attract audiences of 500,000, or 68% of television sets in Ireland, for at least one hour's viewing per week.